1. Technologies we use
In this policy, “cookies” also covers similar browser storage technologies, including local storage and session storage.
| Technology | Purpose | Duration | Your choice |
|---|---|---|---|
Privacy choice — local storage: targa_consent_v1 | Remembers your analytics and advertising measurement choices. | Up to 180 days. | Essential for managing privacy settings. |
| ROI scenario — session storage | Transfers your calculator scenario to the workpiece enquiry form. | Until the browser session ends. | A feature you request; no external tracking. |
| Visit attribution — session storage | Remembers campaign parameters and the first landing page as you browse. | Until the session ends. | Only with analytics consent. Without consent, the form can send information from the current page only. |
Google Analytics 4 — for example _ga and _ga_* | Measures website use and the effectiveness of content and forms. | Google’s default cookie lifetime is up to 2 years and may refresh with use. Browser controls can shorten it. Event data retention is set to 2 months; user data retention to 14 months, resetting with new activity. | Only with analytics consent. |
Google Ads measurement — click identifiers and, depending on Google configuration, _gcl_* or _gac_* cookies | Connects an ad visit with an action on the website, such as an enquiry. No ad personalisation. | Google specifies 90 days for _gcl_* and _gac_* cookies. Browser controls may shorten this. | Requires separate Advertising measurement consent and Analytics consent, as events are shared with Google Ads through Analytics. |
2. How consent works
We use Basic Consent Mode. External Google tags do not load until you allow Analytics. The separate Advertising measurement choice permits visit and event data to be used to measure Google Ads performance. This requires Analytics as well. Without both choices, advertising storage and the sharing of data for advertising measurement remain disabled. Ad personalisation and remarketing remain disabled regardless of your choice.
You can choose Essential only, Accept all, or open Settings to make your choice. Sending an enquiry does not require either optional consent. Previous analytics consent is not automatically extended to advertising measurement; we ask you to choose again for this update.
3. Changing or withdrawing consent
Use in the footer at any time. To withdraw consent, switch the relevant category off and select Save choices. Turning Analytics off also stops advertising measurement. The website updates its consent signals, clears its session attribution storage and attempts to delete the relevant Google Analytics or advertising measurement cookies for targa.pl. The page reloads when you withdraw a previously granted consent. Withdrawal does not affect the lawfulness of earlier processing based on consent.
4. Legal basis
Article 399 of the Polish Electronic Communications Law generally requires prior information and consent before storing or accessing information on your device. An exception applies where a technology is necessary for communication transmission or an electronic service you request. Data protection rules also apply to consent.
5. Google services and video players
With separate Advertising measurement consent, Google Analytics data may be shared with the linked Google Ads account. This includes technical visit information, ad click identifiers and the form submission event. The event does not include your enquiry text, contact details or attachments. It does not enable remarketing or ad personalisation. See Google’s information on measurement cookie lifetimes.
After analytics consent, the website uses Google Analytics 4 through Google Tag Manager. See Google’s cookie information, data retention guidance and information on international transfers. Retention settings for user and event data do not apply to standard aggregated reports.
Catalogue videos use a YouTube player in privacy-enhanced mode. The player loads only after you select the play button, separately from your analytics choice. Playing a video connects your browser to Google/YouTube, which may process technical and playback information under Google’s privacy policy. If you do not want that connection, leave the video unplayed.
For more information about how TARGA handles personal data, read our privacy policy.